Industry Leading Water Softening & Water Filtration Solutions

Join thousands who’ve already transformed their home's water with these top picks

SoftPro Elite HE Water Softener for City Water
800+ reviews

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

$2,468.65 $1,367.00

SoftPro Whole House Bone Char Fluoride Carbon Filter
200+ reviews

SoftPro Fluoride & Chlorine+ SUPER Filter (Whole House Catalytic + Bone Char Carbon Filter)

$1,426.50 $1,267.00

SoftPro Whole House Carbon Filter Chlorine
300+ reviews

SoftPro Chlorine+ Carbon Whole House Water Filter to Remove PFAS, Chlorine, Chloramine & Pesticides [City Water Filters Series]

$1,272.50 $1,097.00

SoftPro Elite HE Best Water Softener for Well Water
200+ reviews

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

$2,231.67 $1,327.00

SoftPro Iron Filter System
100+ reviews

SoftPro Iron Filter - Iron Master AIO - Best Iron Filter for Well Water [Air Injected Water Filter / Katalox]

$2,036.50 $1,517.00

pH Neutralizer Calcite Filter
200+ reviews

SoftPro® pH Neutralizer Calcite Filter for Neutralizing Acidic Water [WELL WATER]

$2,386.50 $1,799.00

SoftPro Elite Salt Free Water
500+ reviews

SoftPro® Elite Salt Free Water Conditioner [CITY WATER]

$1,982.25 $1,299.00

SoftPro Pro Series commercial water softener system with a cylindrical tank and a control panel
200+ reviews

SoftPro® Pro Series Commercial Water Softener System

$2,699.67 $2,179.00

View More

Join 100,000+ Others That Have Transformed Their Water & Their Life with SoftPro

A Simpler Way to Buy the Best Water Treatment Solutions...

Our WISDOM Water Intelligence System guides you to the right size system, reveals what is really in your local water, and delivers a clear Water Score™ so you can choose with confidence and never worry about buying the wrong solution for your home.

  • Icon 1 Free Water Softener & Filtration Sizing Calculator
  • Icon 2 Know EXACTLY What's in Your Local Water
  • Icon 3 Find the Right Solution for Your Home's Specific Needs
GET STARTED

Experience Amazingly Clean Soft Water Throughout Your Home with SoftPro Filtration & Softening Systems

Remove Hard Water & Contaminants Forever! Here's How It Works...

Image banner
icon

Calculate Proper Sizing

Our proprietary WISDOM Water Intelligence System ensures proper system sizing.

icon

Generate Water Score Report

See EXACTLY what's in your local tap water and make a smarter purchase decision with this critical data.

icon

Choose the Perfect System

Our WISDOM system will recommend the best system for your home and family's specific needs.

icon

Experience Life with Amazing Water

Within moments of installing your new water softener and filtration system you'll experience bliss!

GET STARTED
Section Image

Water That Feels Better Everywhere

From your first shower to your last load of laundry, everything in your home works better with properly treated water...

Our water softening and filtration systems are designed to protect your home, extend the life of your appliances, and give you noticeably better water every day without guesswork, overpaying, or buying the wrong system for your needs.

  • Icon 1 Professionally engineered systems built specifically for American homes and real world water conditions
  • Icon 2 Proven ion exchange and filtration technology that removes hard water minerals before they damage plumbing, heaters, and fixtures
  • Icon 3 Over 30 years of experience delivering honest solutions backed by real support, real data, and real results
GET STARTED
Section Image

Turn Every Shower Into a Spa Moment

Soft water changes how your skin feels, how your hair behaves, and how your whole home feels day after day.

Our whole house softening systems are designed to give you luxuriously soft water in every shower, bath, and faucet without the limitations, waste, or frustration of point of use fixes.

  • Icon 1 Immediate spa level difference with richer lather, faster rinsing, and up to 35 percent less soap and shampoo
  • Icon 2 Silky skin and softer, more manageable hair thanks to water that lets your body absorb moisture instead of fighting mineral buildup
  • Icon 3 Consistent soft water throughout the entire home so every bathroom delivers the same rejuvenating experience
GET STARTED

SoftPro Elite: The Industry's Best High-Efficiency Water Softener System

Soft Water. Re-Invented.


Industry Leading True High-Efficiency System
High-efficiency water softening technology that transforms hard water into luxuriously soft water throughout your entire home.  The SoftPro Elite HE represents the best water softener in next-generation ion exchange systems that remove calcium and magnesium ions responsible for scale buildup, soap scum formation, and the harsh feel of hard water on your skin and hair.
Next Generation Upflow Technology
This advanced whole house water softening system utilizes specialized ion exchange resin beads that attract and capture hardness minerals. As your tap water flows through the resin bed, positively charged calcium and magnesium ions bind to the negatively charged resin, while sodium ions are released into the water stream in a precise exchange process that eliminates hardness without affecting water pressure.
High-Flow Performance Softener
This advanced whole house water softener system utilizes specialized ion exchange resin beads that attract and capture hardness minerals. As your tap water flows through the resin bed, positively charged calcium and magnesium ions bind to the negatively charged resin, while sodium ions are released into the water stream in a precise exchange process that eliminates hardness without affecting water pressure.
Advanced Programmable Control Valve
This intelligent whole house soft water system prevents over-regeneration while ensuring you never run out of soft water. Unlike time-clock systems that regenerate on fixed schedules, demand-initiated regeneration conserves salt and water by monitoring actual consumption patterns, reducing operating costs and environmental impact.

Real Results Our Customers See In Just Moments

Soft, Clean Water Changes Everything!

Image banner
Image banner
Before After
Image banner
Image banner
Before After
Image banner
Image banner
Before After
Image banner
Image banner
Before After
GET STARTED

We revolutionized the water softener industry. People noticed.

Image banner
1

Serving for Decades

Image banner
2

Best in Class Service

Image banner
3

8,000+ Reviews

Section Image

Pure Well Water. Zero Headaches.

Turn unpredictable well water into clean, great-tasting water your whole home can rely on.

Our well water softening and filtration systems are designed to remove iron, eliminate odors, and deliver consistently clear, safe water without chemicals, guesswork, or the constant frustrations that come with untreated well water.

  • Icon 1 Complete treatment for tough well water conditions including iron, manganese, sediment, hardness, and pH imbalance
  • Icon 2 Advanced oxidation and filtration that remove both dissolved and particulate iron to prevent rust stains, discoloration, and fixture damage
  • Icon 3 Effective sulfur and hydrogen sulfide reduction that stops rotten-egg odors and protects plumbing, heaters, and every water-using appliance
GET STARTED

Best In Class Service With 8,000+ Reviews & Growing

Get Your Free Water Score & Custom Sizing Recommendations

GET STARTED
Section Image

Confidence in Every Glass

Clean, safe water shouldn’t be a gamble. It should be a guarantee.

Our whole house filtration and softening systems are designed to protect your family from harmful contaminants, improve taste and clarity, and deliver true peace of mind without relying on partial fixes or outdated assumptions about tap water safety.

  • Icon 1 Advanced filtration that targets today’s real threats including PFAS, microplastics, pharmaceuticals, and chlorine byproducts
  • Icon 2 Protection that goes beyond municipal treatment and fills the gaps left by aging infrastructure and limited testing protocols
  • Icon 3 Complete solutions for both city and well water challenges from iron and sulfur issues to fluctuating hardness and dissolved minerals
GET STARTED
Image banner

100,000+ HAPPY CUSTOMERS

|
Image banner

FACTORY-DIRECT SAVINGS

|
Image banner

FAST FREE DELIVERY

|
Image banner

LIFETIME WARRANTY

|
Image banner

60-DAY MONEY BACK GUARANTEE

|
Image banner

100,000+ HAPPY CUSTOMERS

|
Image banner

FACTORY-DIRECT SAVINGS

|
Image banner

FAST FREE DELIVERY

|
Image banner

LIFETIME WARRANTY

|
Image banner

60-DAY MONEY BACK GUARANTEE

|
Image banner

100,000+ HAPPY CUSTOMERS

|
Image banner

FACTORY-DIRECT SAVINGS

|
Image banner

FAST FREE DELIVERY

|
Image banner

LIFETIME WARRANTY

|
Image banner

60-DAY MONEY BACK GUARANTEE

|
Image banner

100,000+ HAPPY CUSTOMERS

|
Image banner

FACTORY-DIRECT SAVINGS

|
Image banner

FAST FREE DELIVERY

|
Image banner

LIFETIME WARRANTY

|
Image banner

60-DAY MONEY BACK GUARANTEE

|
Image banner

100,000+ HAPPY CUSTOMERS

|
Image banner

FACTORY-DIRECT SAVINGS

|
Image banner

FAST FREE DELIVERY

|
Image banner

LIFETIME WARRANTY

|
Image banner

60-DAY MONEY BACK GUARANTEE

|

SoftPro's Best Selling Whole-House Water Softeners & Water Filters

Your Family & Home Are A Few Steps Away From Full Transformation...

SoftPro Elite HE Water Softener for City Water
800+ reviews

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

$2,468.65 $1,367.00

SoftPro Whole House Bone Char Fluoride Carbon Filter
200+ reviews

SoftPro Fluoride & Chlorine+ SUPER Filter (Whole House Catalytic + Bone Char Carbon Filter)

$1,426.50 $1,267.00

SoftPro Whole House Carbon Filter Chlorine
300+ reviews

SoftPro Chlorine+ Carbon Whole House Water Filter to Remove PFAS, Chlorine, Chloramine & Pesticides [City Water Filters Series]

$1,272.50 $1,097.00

SoftPro Elite HE Best Water Softener for Well Water
200+ reviews

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

$2,231.67 $1,327.00

SoftPro Iron Filter System
100+ reviews

SoftPro Iron Filter - Iron Master AIO - Best Iron Filter for Well Water [Air Injected Water Filter / Katalox]

$2,036.50 $1,517.00

pH Neutralizer Calcite Filter
200+ reviews

SoftPro® pH Neutralizer Calcite Filter for Neutralizing Acidic Water [WELL WATER]

$2,386.50 $1,799.00

SoftPro Elite Salt Free Water
500+ reviews

SoftPro® Elite Salt Free Water Conditioner [CITY WATER]

$1,982.25 $1,299.00

SoftPro Pro Series commercial water softener system with a cylindrical tank and a control panel
200+ reviews

SoftPro® Pro Series Commercial Water Softener System

$2,699.67 $2,179.00

View More

Built to Meet the Standards That Matter Most

Not all water softeners are created equal — and the certifications behind a system tell you more than any marketing claim ever could.

SoftPro systems are engineered in alignment with the rigorous standards set by NSF International and recognized by the Water Quality Association (WQA), two of the most trusted independent bodies in the water treatment industry.

NSF/ANSI 44 is the benchmark standard specifically for residential cation exchange water softeners — covering everything from how effectively a unit reduces hardness to how safely it's constructed. When a softener is built to meet NSF/ANSI 44, you know it's been held to a measurable, third-party-verified performance standard — not just a manufacturer's promise.

NSF/ANSI 42 covers aesthetic effects like chlorine taste and odor reduction, while NSF/ANSI 372 addresses lead-free compliance in system components. Together, these standards represent a complete picture of a system that's safe, effective, and built with your family in mind.

What Is a Grain Per Gallon — and Why Does It Matter?

Before you can choose the right softener, you need to understand how water hardness is actually measured. The standard unit used across the industry is grains per gallon (GPG) — one grain being roughly 1/7,000th of a pound of dissolved mineral.

Water under 1 GPG is considered soft. Anything above 7 GPG is classified as hard, and many American households — particularly those on well water — deal with levels exceeding 15–25 GPG.

This number directly determines what size system you need. An undersized softener running on high-GPG water will exhaust its resin too quickly, regenerate constantly, and wear out faster. Our WISDOM sizing calculator uses your actual GPG level alongside your household usage to recommend the precise system — so you're never overpaying for capacity you don't need or underpowered for the water you have.

Section Image

Proven Water. Proven Trust. Proven Results.

Three decades of experience focused on one thing. Making your water better.

Our water softening and filtration systems are designed to deliver consistent performance, long term reliability, and real peace of mind without cutting corners, chasing trends, or experimenting on your home.

  • Icon 1 Over 30 years of continuous innovation in valves, media, and control systems that set the standard for residential water softening
  • Icon 2 Trusted by more than 100,000 real homeowners whose verified reviews reflect better water, lower maintenance, and everyday savings
  • Icon 3 Industry leading service and support built on genuine care, transparency, and a track record that speaks for itself
GET STARTED

The Right System for Every Water Challenge

Best for Well Water with Iron: Well water is a different beast. Beyond hardness minerals, it often carries dissolved iron, manganese, and hydrogen sulfide — contaminants that standard softeners alone can't fully address. The SoftPro Iron Master AIO is purpose-built for these conditions, using air injection and Katalox filtration media to oxidize and remove both dissolved and particulate iron before it ever reaches your fixtures, appliances, or skin.

Best Electronic / Smart Control: For homeowners who want visibility and precision, the SoftPro Elite Smart HE delivers demand-initiated regeneration through an intelligent electronic control valve. Rather than regenerating on a fixed schedule, it monitors your actual consumption — regenerating only when needed. This is what separates a truly smart system from one that just has a digital display.

SoftPro Elite — Good Efficiency: Independent testing and real-world customer data consistently position the SoftPro Elite among the top-performing high-efficiency softeners available direct-to-consumer. Publications like Consumer Reports have long emphasized salt and water efficiency as the two most critical long-term performance metrics for any softener — and the Elite's upflow regeneration technology directly addresses both, using significantly less salt per regeneration cycle than conventional downflow designs.

Water Softener Environmental Concerns

Modern water softeners, like those from SoftPro, are designed with environmental responsibility in mind. By effectively addressing water hardness, these systems improve water quality while reducing the need for excess detergents and cleaning agents—helping lower chemical discharge into the environment.

SoftPro models are often considered among the best overall solutions due to their high-efficiency regeneration technology, which significantly reduces water and salt consumption compared to older systems. This means fewer resources are used without compromising performance.

With proper water softener sizing, households can ensure the system operates efficiently, avoiding unnecessary water and salt waste. Additionally, correct water softener installation plays a key role in optimizing performance and minimizing environmental impact over time.

Many advanced options now include smart water softener features, allowing users to monitor usage and optimize regeneration cycles, further enhancing efficiency and sustainability.

Some systems also support iron removal, which not only improves water quality but also helps prevent staining and buildup—reducing the need for harsh chemical cleaners and contributing to a more eco-friendly home.

Section Image

Know Your Water. Protect Your Home.

Your water tells a story. Your Water Score shows you exactly what it’s saying.

Our Water Score system is designed to reveal what’s really in your tap water, match you with the right treatment solution, and ensure perfect system sizing without confusion, guesswork, or wasting money on features you don’t need.

  • Icon 1 Location-specific analysis using EPA data, regional water reports, and known contaminant patterns for a precise Water Score
  • Icon 2 Clear treatment recommendations tailored to your home size, water usage, and the contaminants affecting your supply
  • Icon 3 Expert sizing calculations that prevent undersized or oversized systems so you get maximum performance and long-term efficiency
GET STARTED

see what our customers are saying

Because transforming your water transforms your life...forever!

Daniel_R_Testimonial.jpg__PID:83846466-e959-4f54-ae0d-cb080d24efa5

DANIEL R. - TEXAS

Verified Customer

I just wanted to say thank you for your excellent products and service over the past 12 years.

Image banner

JULIE M. - FLORIDA

Verified Customer

After we installed the Softpro Elite I noticed a significant difference in the house water quality.

Image banner

DAN T. - SOUTH CAROLINA

Verified Customer

Great customer service before and after my softener purchase!

ROY P. - CALIFORNIA

Verified Customer

Very impressed and satisfied with SoftPro's products and customer service!

Image banner

DENISE C. - NEW HAMPSHIRE

Verified Customer

Easy to install. Jeremy helped in making the right purchase!