About Us

Meet The Founder

Meet The Founder

Craig Phillips — Founder & CEO

In 1990, Craig Phillips watched homeowners get sold overpriced water treatment systems through fear. Door-to-door reps. Inflated prices. Scare tactics designed to upsell families on things they didn't need. He'd had enough.

He founded Quality Water Treatment with a simple belief: that water treatment could be honest, affordable, and effective — without the pressure, without the markup, and without the drama.

More than 35 years later, that founding principle still drives everything SoftPro does. Craig has helped over 100,000 American families solve their water problems — and he's never once believed a customer should have to be afraid to make a good decision.

40 Years of Doing It Right

1

1990

Craig Phillips founded Quality Water Treatment. Mission: Honest, affordable water treatment for every American home.

2

2010

The SoftPro brand is launched — bringing premium water softeners and filters direct to homeowners, factory-direct, without the middleman markup.

3

2003

The next generation joins the family business. Jeremy takes on sales. Heather leads operations. SoftPro becomes a true family company.

4

Today

Over 100,000 families served across all 50 states with 8,000+ verified five-star reviews, while staying true to Craig's original promise.

Trusted by American Families Since 1990

100,000+
Happy Customers Served
35 Years
Water Treatment Experiance
8,000+
Verified 5-Star Reviews
All 50 States
Customers Across America
Our Story

Our Story

For 30+ years, SoftPro Water Systems specializes in delivering innovative, high-quality water softener, filtration and treatment solutions for homes and businesses.

We offer eco-friendly systems designed to improve water quality, reduce contaminants, and promote healthier living.

With years of expertise and a customer-focused approach, our SoftPro team ensures reliable service, expert installation support, and ongoing professionalism for all your water purification needs.

Woman Drinking Water Glass - SoftPro Water Filters and Purification

Our Mission

Our mission is to become the leading provider of innovative water softening solutions that enhance water quality for every home and business.

We aim to create a future where hard water issues are a thing of the past, delivering eco-friendly, efficient, and technologically advanced systems that promote healthier living, reduce environmental impact, and elevate the standard of water for all.

Independently Certified. Unconditionally Guaranteed.

Independently Certified. Unconditionally Guaranteed.

SoftPro Water Systems meet the highest independent water treatment standards in the United States. Our certifications aren't just badges — they represent rigorous third-party testing of performance, structural integrity, and material safety.

CERTIFICATION TILES :

CERTIFICATION TILES :

🏅 IAPMO Certified : International Association of Plumbing and Mechanical Officials — the gold standard for water treatment certification.

🏅 WQA Certified : Water Quality Association — independent testing and verification of softening and filtration performance.

🏅 NSF / ANSI 44: Certified for cation exchange softening — covers hardness reduction, structural integrity, and material safety.


🏅 ISO 9001 : International quality management standard — consistent manufacturing and quality control processes.

🏅 ANSI Certified : American National Standards Institute — compliance with national product safety and performance standards.

Every SoftPro system ships with a lifetime limited warranty and our 6-month money-back guarantee. If you're not completely satisfied, we make it right — no questions asked.

Serving Customers Coast To Coast

Serving Customers Coast To Coast

From rural well water in Wyoming to city water in New York — SoftPro customers are everywhere.

Whether you're dealing with hard water, iron, chlorine, or all three — we've solved it in your state, probably in your county.

100,000+ homes across all 50 states. Factory-direct. No middleman. No sales pressure. Just better water.

  • Quality & ReliabilityShort supporting text that gives more context, shows how it helps, or addresses a pain point (e.g. “Get your order delivered to your door in just 2-3 days, so you can start enjoying it right away.”)
  • Customer FocusWe put our customers first by offering exceptional service, personalized solutions, and ongoing support to meet their unique water softening needs.
  • IntegrityWe operate with honesty, transparency, and ethical practices, building trust with our customers and partners in every interaction.

Achievements

30+
Years consistently
8,300+
Reviews
8,300+
Happy Customers
1
Mission

Customer Reviews

Overall rating: 4.5 / 5 from 10094 reviews.

Customer photo review of SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Received the SoftPro Elite Smart HE Water Softener on time and no damage. Did the installation myself in about 3 hours after removal of my old system. Install guide and video was very helpful. System is running flawlessly. Jeremy was extremely helpful and knowledgeable for any questions I had….Rhea also. I would highly recommend this product and company.

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thank you, Mike! A three-hour DIY install, old system out and new one in, is a great result. We'll pass your kind words on to Jeremy and Rhea.

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

The setting up of the system was straightforward. It would of being easier if you provided/recommended the flex line connector that go between the filter outlet to the water softener inlet. I bought the two flex lines you offered and could only use one from the water softener outlet to the house return.

SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thanks, Clinton, and thanks for the suggestion about the flex line between the filter and the softener. We've passed it on to our team. If you ever need a part for your setup, give us a call and we'll help you find the right fitting.

Customer photo review of SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Installation was straightforward and everything looks to be working just fine. The ordering process was easy, the price was good, and the communication keeping me updated on my order status was welcomed. I'm very happy that I was able to do this project on my own and not have to pay for a professional. I did a lot of planning for this (I've had the softener sitting for four months!), and it was worth it.

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Store owner replied: Four months of planning paid off, Howard, and we're glad the order updates helped while you got ready. Nice work doing the install yourself.

Customer photo review of SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Simple install. And this comes from someone that never worked with pex. Had to move the filters since my space was very tight. Took about 3 hrs. Ran the drain line out the wall, elbowed down under landscaping rock and into a downspout tile.

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Store owner replied: First time with PEX, a tight space, and done in about three hours: that's a solid DIY job, Greg. Thanks for sharing the details for other owners.

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Looks good, works great! Water feels like silk on the skin and family really notices a difference! No more ugly calcium deposits in bath/shower and around fixtures! I love all the advanced features around regeneration and less salt use, too! An amazing value for the money vs. what else is out there, and I've owned some of the best!

SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thank you, Jeffrey. No more calcium deposits around the fixtures is the clearest sign the softener is doing its job. Coming from someone who has owned a few systems, that means a lot to us.

Customer photo review of SoftPro™ Elite Smart HE - Best Water Softener for City Water

Best purchase I have ever made! We had the WORST city water, and I just got sick of it. I did my research and found SoftPro to be the best out there. I spoke with my licensed AWESOME plumber after my research, and he agreed with my decision. I contacted SoftPro and ordered the elite gold + system, which they recommended. My plumber was very impressed! I had questions and SoftPro contacted me immediately. Customer care is OUTSTANDING, ONE OF A KIND, AND VERY rare in this day and time. After the install which went very smoothly when you use an awesome licensed plumber that takes pride in his work and gives you his Honest opinion. SoftPro also thanked me for using a licensed plumber. Coming from a new customer and a licensed plumber, SoftPro is the only way to go!!!!!

SoftPro™ Elite Smart HE - Best Water Softener for City Water

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Install went fairly easy. It’s been a month now and I still have half capacity left. Looks like I’ll be saving a lot in salt purchasing.

SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thanks, Peter. Half the capacity still left after a month is a good sign. Real salt use depends on unit size, household and water hardness, but as a typical example, a 48k Elite on a 10-day cycle uses about seven 40-lb bags of salt a year, versus about 17.5 for a traditional softener.

Customer photo review of SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

This was is a super easy installation. This unit uses approximately 1/3 less salt than my old General Electric all in one water softener. We are extremely happy with the unit.

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: A third less salt than your old all-in-one unit is a real saving, James, and it adds up year after year. Thanks for sharing the comparison; it's useful for anyone replacing an older system.

Customer photo review of SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Just installed the SoftPro Elite water softener and filter in our pre-civil war era home. Neither my wife not I are plumbers but we were able to install the system,with a whole-house filter and sediment trap pre-softener. Instructions were excellent but I would watch a few install videos to supplement before starting the project. A plumber quoted us $2,000 to install so the savings were significant. Highly recommend the SoftPro which was not hard to install. Whole project took less than 5 hours! Ist image is old system; second is mid-install;' and third is finished install.

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Store owner replied: Thanks for the before, during and after photos, Al. Fitting a softener, whole-house filter and sediment trap into a pre-Civil War home in under five hours, with no plumbing background, is impressive. Your tip to watch a few install videos first is a good one for anyone starting out.

Customer photo review of SoftPro™ Elite Smart HE - Best Water Softener for City Water

Had my contractor install this next to my washer since the water inlet to the house was right there and power was available near by. Worked out perfectly!

SoftPro™ Elite Smart HE - Best Water Softener for City Water

Store owner replied: Nice planning, Brian. Putting the softener right where the main line comes in, with an outlet close by, keeps the install short and the plumbing simple. Glad it worked out perfectly.

Customer photo review of SoftPro™ Elite Smart HE - Best Water Softener for City Water

It was a very easy install and the product is functioning perfectly.

SoftPro™ Elite Smart HE - Best Water Softener for City Water

Store owner replied: Good to hear, Matt: an easy install and a softener running perfectly. Thanks for taking the time to tell other shoppers.

Customer photo review of Outdoor Softener Valve Protective Cover - For SoftPro Elite - Water & UV Resistant

Hook up the soft pro iron filter that also goes into my home express 3 stage filter with 2 carbon filters now with no iron in my water and 2 carbon filters my well water taste good and is so clean. Before I installed the soft pro iron filter my express express filters would get plug up with iron and my water softner injector valve would plug up but no more the iron filter removed all that iron.

Outdoor Softener Valve Protective Cover - For SoftPro Elite - Water & UV Resistant

Customer photo review of SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

It's a game changer! Not only does the water treatment system does what's expected. It's priced fair, they have excellent customer service before, during and after installation. It's a beautiful appliance that fits perfectly in my garage.

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thank you, Anthony! We're glad the support was there before, during and after the install, and that the Elite looks good in your garage too.

Customer photo review of SoftPro® Elite Smart HE Water Softener for City Water

Excellent upfront sales service that provided valuable help in selecting the best system for my needs. Installation was straightforward and easy. Problem free operation.

SoftPro® Elite Smart HE Water Softener for City Water

Store owner replied: Roy, we're glad our team could help you choose. Getting the size right for your water and household is the most important part of buying a softener, and it's good to hear the install and the running since have been problem-free.

Customer photo review of SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Very good, our hard water was changed to “0” . The other contaminates are all “0” also. Like chlorine etc. I was able to install it with my grandson; just took our time but we figured it out because Water Pro has excellent customer support- just had to give them a call; they responded very promptly after I left a message. Blessings, Doug & Miriam

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thank you, Doug and Miriam! An install done with your grandson and a test reading of zero hardness is a great result. We're glad our support team could help when you called.

Customer photo review of SoftPro Spin-Down Sediment Filter & Sand Separator for Well Water

Absolutely love my equipment. Everything came very well packaged and arrived on time. Instructions were clear and easy to understand. Customer service was also superb as I had a few questions while installing and they answered everything completely and made sure I was set up correctly. Great job! I highly recommend these guys for your water needs.

SoftPro Spin-Down Sediment Filter & Sand Separator for Well Water

Customer photo review of SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Thus far, I’ve found this system works great. The technical support has been helpful when and if they respond.

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Store owner replied: Gregory, good to hear the system is working great so far, and we're sorry we haven't always gotten back to you. If a message ever goes unanswered, call (855) 683-8488, Monday to Friday, 9am to 7pm CST, or email help@softprowatersystems.com and our support team will help.

Customer photo review of SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

This is a very nice water softener with some really good features that promise to cut down on salt and water usage. The instruction manual was good and eay to follow. The only negative comment I have is the instruction manual does not have any details for the checking and setting up the brine tank. The brine tank did not fill correctly and the softener did not regen correctly when first placed in service. After removing all of the salt, It was discovered the brine well was not inserted correctly in the salt support. This resulted in the the brine slots to be blocked by salt and inhibited proper operation. The high level float was also set too high. Once these two items were corrected, the water softener worked correctly.

SoftPro® Elite Smart HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thank you for the detailed write-up, James. Those two are easy to miss: the brine well has to sit correctly in the salt support and the high-level float has to be at the right height, or the tank won't fill and the softener won't regenerate properly. We're passing your note about adding brine-tank setup steps to the manual on to our team, and we're glad it's running correctly now.

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Had to replace a softener of ten years, suddenly. Research showed the unit had very high marks. Ordered quickly, and it arrived quickly. Was able to install myself, following the instructions. It has done a fantastic job. Very pleased.

SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thanks, Eric. When an old softener quits suddenly, fast shipping matters. We ship systems within 1 to 3 business days. Glad the self-install went smoothly and the system is doing its job.

Customer photo review of SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Was looking for a replacement to my existing water, filtration system paying cost attention to iron removal as I have a great deal of iron in my well water. This system truly fit the bill and of all the systems I researched it had the highest removal rate coupled with a very fair price ended up replacing my water softener and iron filtration system and have had the system on line now for a little over several months and could not be happier.

SoftPro® Elite HE Water Softener for Well Water (Best Seller & Lifetime Warranty)

Store owner replied: Marc, several months in with a lot of iron in your well and no complaints is great to hear. Worth knowing for the long run: the Elite Well handles clear-water (ferrous) iron up to 3 ppm. If a water test ever shows more than that, or you see red-water iron, the AIO Iron Master is the system we'd pair with it.

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

The soft water is lovely. It has only had to regenerate twice in 30 days unlike my older unit--Very efficient. I like the display showing the usage, flow rate and remaining charge in gallons. Great product.

SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Two regenerations in 30 days is a nice change from your old unit, Michael. Thanks for mentioning the display too: usage, flow rate and remaining capacity in gallons are all right there whenever you want to check.

Customer photo review of Quick Connect Hose for SoftPro Elite Water Softeners

The hoses worked great. I did have to have to use a reducer to go from the 1” to hook up to the 3/4” pipe my house uses. It would be nice if they could make these with 3/4” ends that hook to the house plumbing.

Quick Connect Hose for SoftPro Elite Water Softeners

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

The entire system was very easy to Install using the flex hose kit (an additional item to order). The installation time, included cutting two copper pipes, took about an hour (after unboxing the system components) for about 1.5 people's effort. This system replaced an existing softener so there was no additional plumbing required. Prior to installing the entire system we pre-conditioned the carbon filter tank using two garden hoses and the supplied adapters, which took less than an hour overall, including a 45 min fill and carbon soak period and a flush of the carbon media. The only improvement I can think of would be for the company to review, update and reorganize the installation manuals. They reflected poorly on an otherwise good product, in my opinion.

SoftPro® Elite HE Water Softener for City Water (Industry's Best Softener & Filter Combo)

Store owner replied: Thank you, Charles, for such a thorough review, including the carbon pre-conditioning steps, which will help other owners. You're right that the installation manuals need a refresh, and we've shared your feedback with our team. Glad the system itself is performing well.

Customer photo review of SoftPro ECO™ Well Water Softener (Top Seller & Lifetime Warranty)

We purchased and installed the Echo Pro Softener (32K with 1 CF Aquafine) and the SoftPro Eco AIO Iron Filter (1 CF Katalox Lite) in September 2025. Our well water tested at 16 GPG hardness, 4 PPM iron, and 0.56 mg/L manganese. Within 3–4 days, the water had no taste, no color, and was very soft. Kristine at SoftPro recommended this setup based on our water analysis, and it turned out to be an excellent recommendation. Jeremy later advised that we could remove the sediment filter before the iron filter, which we did. We kept the filter after the softener before the UV light, and after a month it showed no iron staining, no sediment, and no discoloration. The system has performed exactly as described, and we’re very satisfied with both the results and the support. Thank you, Greg and Susan

SoftPro ECO™ Well Water Softener (Top Seller & Lifetime Warranty)

Customer photo review of SoftPro® Elite HE Water Softener for City Water (Best Seller & Lifetime Warranty)

The product arrived on time per the shedule provided, it was in great shape suffering no damage the Christmas Holidays. I installed it myself and it was straight forward. After competion I googled how long before we would notice it softening the water and got the answer nearly immediately. Sure enought once we used the water from lined that existed prior to the water softener start-up we saw instantly softer water. We have now eliminated skum build up chemicals from dishwasher and washer. Excellent effectiveness. We are very happy. I highly recommend the product.

SoftPro® Elite HE Water Softener for City Water (Best Seller & Lifetime Warranty)

Store owner replied: Thanks, Gregory. Getting it delivered undamaged over the holidays and seeing soft water right away makes for a great start. Being able to drop the anti-scum additives from the dishwasher and washer is one of the nicest everyday benefits of soft water.